Android TV Launcher

Use the Android TV Launcher app to control your Android TV entertainment device.

Android TV Launcher - Control Your Entertainment

"Android TV Launcher" is an essential app for managing your Android TV experience, offering streamlined access to movies, games, and features. Designed for ease of use, it enhances content discovery and enables users to enjoy their entertainment seamlessly, minimizing barriers and maximizing engagement.
Install from Google Play Store

App stats

Version: 1.11.2-100-4443508 (Last updated: 2017-11-16)
Creation date: 2014-12-17

Ranking

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App summary

Android TV Launcher is the jumping-off point for starting all activities on your Android TV entertainment device. The Launcher is optimized to put content at the center; from casual movie-watching, to edge-of-seat, immersive gameplay. It’s all about finding and enjoying content with the least amount of friction and providing quick access to all the features Android TV has to offer.

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Google Play Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.
Pros
    Cons
    • Intrusive ads that cannot be disabled
    • Degraded user interface and usability
    • Loss of access to favorite and previously used apps
    • Forced updates that bring unwanted changes
    • Ads occupy a significant portion of the home screen
    Most mentioned
    • Users express frustration over ads being forced on a paid device
    • Many reviews mention a loss of the clean and uncluttered experience
    • Complaints about the user interface being cumbersome
    • General dissatisfaction with the inability to customize or disable ads
    User reviews
    Bought a more expensive streaming device so I could enjoy an ad-free experience. Guess what? ADS. At least it's pretty easy to add new apps to the tv, but it's frustrating that I paid full price for a device and Google gets to keep profiting. I've been able to block the Ad sources, but the banner still advertises Google Play, Youtube, etc. Why can't it show me the content I own and care about?
    by Joseph Meadows, 2022-06-29

    All ads and no way to disable them. Customizing still keeps ads in prominent places and constantly asks you to customize and add more if you opt for none. The flow of the UI is tremendously degraded by making unfavorited apps take several button presses to access instead of an easy way to open previously installed apps from the home screen. All of these changes are blatantly seeking to monetize a product with no regard for usability or the users. Atrocious would be too generous.
    by Allan Sword, 2021-10-26

    In the last 5 years, I've spent 400 dollars on two Shield TV Pros for the clean and uncluttered experience of a device that is not subsidized with countless ads. If I wanted that, I've would have saved myself the trouble and bought a cheaper device like a Roku. Up until the last update, I've been largely happy with that investment but not anymore. An ad-free experience was implicit when buying a premium device like this. And developers need to understand this. My review is 1 star until the ads are removed or a option to permanently remove them from premium devices is implemented.
    by Tom McGrew, 2021-08-16
    View all user reviews